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Privacy Policy | Superior Van & Mobility

Guiding Principles: Our dealership respects the privacy of individuals who visit our website, send us an e-mail, or participate in features/services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles: Our dealership maintains a strict “no-spam” policy. Information sent via email will be relevant announcements to our services and your purchases. Subscribers to our e-mail services (or any other feature/service found on our website) will only receive e-mail messages from us as outlined in our Opt-Out Procedures. Subscribers also may elect to unsubscribe at any time, and e-mails from us will include instructions on how to unsubscribe. You may also contact us, as explained below, to unsubscribe. Please provide your name and email address if you wish to unsubscribe. Our dealership primarily collects information online to provide visitors with a more relevant experience on our site. When doing so, we will make every reasonable effort to avoid the excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic, and managerial measures to safeguard and secure any information you provide to us (e.g., data will be stored in protected databases on secured servers with restricted access). Our dealership will not share any information you’ve provided to us with anyone without your consent other than to provide the service you’ve requested and as permitted by applicable law. When you register for any such service, you will be notified and asked to consent to share your information with any third party necessary to provide the requested service.

Non-Personally Identifiable Data: Anytime you visit our website, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, service provider, IP address, and any search engine you may have used to locate the site. This information does not include e-mail addresses. We use this information to help diagnose problems with our server, administer the website, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our websites. This information enables us to determine which areas of the websites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual’s consent.

Information Voluntarily Provided: Any information you provide to us (i.e., name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of our website, is securely maintained on our web server and internal systems. This information may be used to provide you with information you’ve requested about our company, our products, and our services or to provide you with special notices. You may opt out of receiving future marketing communications at any time (see opt-out procedures below). This data may also tailor your experience on our sites by providing content relevant to your interests and geographic region.

A Note Regarding Applications for Extension of Credit: Some visitors to this website may provide personal information in conjunction with an application for an extension of credit from a third-party lender. If you are a visitor, please also review our additional disclosures.

Information Collected from Other Sources: To help us better understand and respond to your needs and interests, we may receive information about you from other sources in the future. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained under all state and federal laws. We will maintain any such information following the standards outlined in this privacy policy and other personal information you’ve provided.

Disclosure of Personal Information: Our dealership understands the importance of your privacy. We collect and maintain the personal information of our consumers for our use and our subsidiaries. We do not sell, rent or trade consumer information to third parties other than as described below, and never without your consent.

Business Partners: Our dealership may partner with select retailers and other companies to provide expanded services to our site visitors. As part of such a relationship, we may share with these companies the use of certain interactive Web site functions (i.e., the E-Mail Reminder Service). Information provided by site visitors through such interactive functions may be available to both our dealership and partners.

Agents: Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.

Business Transfers: If our dealership sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.

Compliance with Law/Safety: Our dealership may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our websites, the sites themselves, or the public.

With Consent: Other than as outlined in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be allowed to decline to share that information.

Use of Cookies: Our dealership may use a browser feature known as a “cookie.” Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to give you the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to our websites. Cookies can also be utilized to help us provide information targeted to your interests based on your prior browsing on our websites. The “help” section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. Our websites have been designed to take advantage of the use of cookies. Should you configure your browser to decline their use, certain features of our Web sites may not function correctly, and you may be required to renter any user IDs and passwords more frequently.

Accessing Our Web Sites from Outside of the United States: If you are visiting our website from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.

External Links: Our websites contain links to other sites. Our dealership is not responsible for such websites’ privacy practices or content. To help protect your privacy, we recommend you review the privacy policy of any site you visit via a link from one of our websites.

Accounts and Passwords: The personal data record created through your registration with our website can only be accessed with a unique account and password. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your account or password to third parties.

Public Forums: Our websites may make chat rooms, forums, message boards, and news groups available to their users at various times. Please remember that, unless otherwise stated, any information disclosed in these areas becomes public information. You should exercise caution when disclosing your personal information in these areas.

Children: Our websites are not intended or designed for children under 13. To comply with the Children’s Online Privacy Protection Act, children under 13 should not provide us with personal information online. We strongly urge parents to supervise their children’s online activity.

Opt-out Procedures: You may always opt out of receiving future marketing communications from our dealership. Please send your request to If you opt out of marketing communications, our business partners or we may still communicate with you for other non-marketing business purposes. Examples include, but are not limited to, notifications relating to an appointment, collection of payment, or a manufacturer recall affecting your vehicle.

You may contact us as described below to be removed from our marketing mailing and emailing list. Please provide your name, and the mailing address[es], email address[es], and phone number[s] you wish to be removed. Please specify whether you want to be removed from mailing lists, e-mail lists, or phone lists. You will be removed within 30 days.

Contacting the Web Sites:
If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us at: or by mail at: Superior Van & Mobility, 1506 Lake Shore Court, Louisville, KY 40223.

Superior Van & Mobility | Data Policy

Last Updated: 10/12/2022

Thank you for visiting our Superior Van & Mobility website, including our mobile device-ready version. Superior Van & Mobility and our affiliates (together, “Superior Van & Mobility” or “we”) strive to make our website a useful tool and a rewarding experience for our customers by tailoring the content to your personal needs and interests. This way, the content of our website will be as relevant as possible for you, the customer. We hope that you find our website to be a useful part of your car-buying experience.

To accomplish this, we responsibly collect and utilize personally identifiable information. We respect your privacy, and this Privacy Policy documents our commitment to safeguard and treat your privacy and the personal information we collect online responsibly and strictly comply with applicable law to protect personally identifiable information.

This policy was implemented as of September 23, 2014, and applies to information collected on this website and those of our affiliates (together, “our website” or “the website”) and covers the following areas:
– What personally identifiable information is collected by Superior Van & Mobility or by any third party through our website;
– How Superior Van & Mobility uses this information;
– With whom Superior Van & Mobility may share this information;
– What choices are available to you as a user of our website concerning the collection, use, and distribution of the information; and
– What security procedures are in place to protect against the loss, misuse, or alteration of the information under our control?

This Privacy Policy applies only to our website and information collected for us or by us through our website and various features and online offerings on our website. It does not apply to any third-party site or service linked to our website or recommended or referred by our website or staff. Further, it does not apply to any other online site or service operated by Superior Van & Mobility or its affiliates or to any of our offline activities.

1. Information Collection and Use
Superior Van and Mobility collects two types of information through our website: anonymous and personally identifiable.

Anonymous Information. First, we collect and store anonymous, aggregate information (such as internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and the number of clicks) from all visitors to our
website. You may search our website for car models, prices, and other information provided through our website without ever submitting your name, email address, or any other personally identifiable information. The anonymous information we collect from your visit is never linked to your personally identifiable information until you voluntarily submit that personal information. In this case, some otherwise anonymous information may be connected to your website activity and personal account. Otherwise, the anonymous information is only used in the aggregate to analyze trends, administer the website, diagnose any problems, track a visitor’s movement, and gather broad demographic information for aggregate use. We may provide this anonymous information in aggregate form to other parties or use it for our insight or marketing purposes. Our ability to use this information is not restricted in any way.

We also use “cookies” and “image tags” to collect certain usage information from all customers and visitors to our website. A “cookie” is a small text file that a website can place on your computer’s hard drive or your mobile device’s memory to collect information about your activities on our website. An “image tag,” also known as a clear GIF or web beacon, works together with cookies and is a small image file that may be located in various areas of our website. Most browsers automatically accept cookies, but you can change your browser setting to decline them.

Accepting cookies in no way gives us access to your computer or any personal information about you since cookies are not used to identify anonymous website visitors. Our cookies enable you to proceed smoothly through our website and know whether you’ve used it before, eliminating
some steps that apply to new visitors. Cookies also give us usage data like how often you visit, where you go on our website, and what you do while here.

Similarly, a cookie may be placed by our third-party advertising companies. These companies may use aggregated statistics about your use of our website and third-party media to provide you with advertisements about goods and services that you may be interested in. The information they collect does not include your personal information.

Third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.

Superior Van & Mobility partners with third-party advertising company Google to collect information about how users navigate our website, and we use many or all of their products to enhance our website experience. Like Superior Van & Mobility, Google is very much committed to consumer protection, maintaining the privacy of your personal information and making ads safe, unobtrusive, and relevant for you.

Google uses this information only to generate anonymous visitor profiles, which do not contain personally identifiable information. These anonymous profiles provide you with content specifically tailored to you. To learn more about how Google collects and manages information or to opt out of Google’s collection of information about how you navigate our website, please go to

Google’s technologies and products, including AdSense, AdWords, Google Analytics, and a range of DoubleClick-branded services, also use cookies. When you visit a page that uses one of these products, various cookies may be sent to your browser.

Among the Google products we use is Google Analytics, a web analytics service provided by Google. The information generated by cookies about your use of our website (including your shortened IP address) is transmitted to a Google server in the U.S. and stored there. Google uses this information to evaluate your use of our website, compile reports on website activity for our website operators, and provide other services related to the website and internet use. Google may also transfer this information to third parties if required by law or where third parties process this data on behalf of Google. For more information about Google Analytics and how it collects and processes data, please go to “How Google uses data when you use our partners’ sites or apps,” located at To opt out of Google Analytics, please go to

To help us manage our advertising and website, Google offers many products in addition to Google Analytics, including Google Analytics for Display Advertisers, AdSense, Google Ads, and a range of DoubleClick-branded services. Superior Van & Mobility participates in an integrated version of Google Analytics and DoubleClick products or services and other Google display ad products or services, known as Google Analytics for Display Advertisers. As with Google Analytics, you can learn more about Google Analytics for Display Advertisers, or you can opt out by going to

We have or may enable interest-based advertising features, including remarketing, with Google Analytics in connection with other Google services. This kind of advertising based on consumer interests and your precise geographic location may, in addition to remarketing, include Google’s AdWords product features known as interest categories, similar audiences, other types of interest-based advertising, and demographic and location targeting. DoubleClick advertising cookies or mobile advertising identifiers associated with your use of our website are or may be employed by us in all aspects of remarketing in online advertising.

“Remarketing” is a feature of interest-based advertising that lets us reach people who have previously visited our website. Remarketing helps us match interested people, like you, with a relevant message on our website or even when you search on Google using our keywords, use Google products like Gmail, or visit other websites. We gather information through cookies for remarketing, and similar audiences feature in AdWords simply to make your visits relevant and allow us both to pick up where we left off on your last visit.

Our partners, including Google, use cookies to serve ads based on your past visits to our website and to show our ads on sites across the Internet. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, we may use Google DoubleClick’s remarketing pixels to participate in remarketing and create a remarketing list of potential customers (this involves adding a remarketing tag, a small snippet of code that we get from Gooogle’s Ad Exchange, across all our website pages). In such a case, instead of the previous link, you can opt out of DoubleClick’s use of cookies by visiting the DoubleClick opt-out page or the Network Advertising Initiative opt-out page. Finally, you can opt out of any other third-party advertising partner’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Those third parties may collect personal information directly from you concerning unrelated websites, such as third-party online retailers, advertisers, or unrelated sites that we may happen to link to or websites that link to our website. This privacy policy does not cover these unrelated parties’ information policies and practices. We do not control the privacy policies of third parties, even if we may provide hyperlinks or other access to their websites. We are not responsible or liable for their independent policies and practices. Please review their privacy policies and practices. You are responsible for reviewing them and deciding if you are satisfied with their protections.

Some browsers have a “do not track” feature that lets you tell websites that you do not want to track your online activities. These features are not yet uniform, so we are not currently set up to respond to those signals.

Personally Identifiable Information. Second, we require submitting certain personally identifiable information when you use some services on our website. For example, using your username and password allows us to identify you as our customer seeking information in connection with our services. Our website uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor’s contact information (like his or her email address or phone number) and, in some cases, demographic information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number) and financial information (like age, income level, bank account, or credit card numbers). We use this information to get in touch with prospective customers about their requests and to send them additional information about our products and services.

Once you have created an order or otherwise voluntarily provided personally identifiable information, we may use cookies to help identify you. Personally identifiable information received from you (such as IP address, phone number, email address, zip code, etc.) may be contained in or linked to a cookie. We only receive such personally identifiable information when you volunteer it by submitting it to us.
We may use cookies with personally identifiable information so our website can remember you, enhance your online visit, and provide you with the information you’re most likely to need. For instance, cookies allow our website to remind you of your past vehicle search interests and website activity and to suggest similar products and services.

In some cases, cookies may improve your shopping experience, and we use information gained through cookies to track your website activity and deliver content-specific information.

Any financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered. If you apply for financing or wish to purchase or lease a car through our online system, we may collect personal information such as your name, address, driver’s license number, state, social security number, and other credit information. This information goes into a secure database and is used solely to provide the requested service. The collection, use, and storage of your financial information for credit checks, for arranging credit and loans, or for purchasing products and services may be subject to additional privacy policies, and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.

Our online surveys may ask visitors for contact information (like an email address or phone number), which they may voluntarily provide. We may also run contests on our website where we ask visitors for similar contact information to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors.

2. Our Use Restrictions on Your Personally Identifiable Information

Superior Van & Mobility does not sell, rent, or share personally identifiable information to or with any third party not affiliated with or owned by Superior Van & Mobility, except service providers who may assist us in such areas as our promotions, credit checks, data storage, and order processing (See Agents and Vendors below). Superior Van & Mobility will never give or sell your personally identifiable information to unaffiliated third parties to be used to send you unsolicited commercial offers, such as spam. However, we may use your personal information to send you commercial offers in e-mails from Superior Van & Mobility or its affiliated companies which do not relate to the products or services you ordered. You may avoid or opt out of these marketing campaigns (see “Opting Out” below).

We may also need to contact you for purposes other than marketing, for example, to provide notice about the status of our website or the specific services you have requested. We also use this information to the extent necessary to enforce our website terms of service and to prevent imminent harm to persons or property. You may not opt out of these kinds of communications. Consistent with our change policy (see “Your Consent and Notification of Changes” below), we will post any updates or notices about material changes in our policies on the collection and use of your personally identifiable information to this Privacy Policy page.

3. Third-Party Information About You

Our website supplements the information that you provide with information that we obtain about you from third parties, such as credit bureaus and other sources. We only deal with reputable providers who gather and maintain information following all applicable state and federal laws. We will maintain any such information under the standards outlined in this Privacy Policy and other personal information you’ve provided.

4. Our Agents and Vendors

Superior Van & Mobility may use other companies and individuals to perform any functions described in this Privacy Policy on our behalf. Examples include marketing, credit checking, data, and network hosting, service reminders, verification of sales, order processing and fulfillment, administering contact information and e-mail services, and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. We obtain commitments from these agents and vendors working on our behalf to refrain from using any information provided by Superior Van & Mobility to send you unsolicited e-mail messages from third parties or similar communications and share your information with unrelated parties.

5. Disclosure of Personal Information As Required

By Law or Otherwise
We will disclose personal information when required by law or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order, or legal process served on us or to comply with the request of a law enforcement agency, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.

6. Links

Our website may contain links to websites not operated by us and third-party widgets and applications. Once you leave our website, we suggest that you review the applicable privacy policy of the third-party website or application. Superior Van & Mobility is not responsible for these other sites’ privacy practices or content. We encourage you to be aware when you leave our website and to read the privacy statements of every site that collects personally identifiable information from you. Our Privacy Policy applies solely to information collected by our website.

7. Security

Superior Van & Mobility takes commercially reasonable precautions to protect your personally identifiable information. For example, we encrypt communications through our website with commercial strength encryption generally used by our industry. However, given the nature of the Internet and the fact that network security measures are not perfect, we cannot guarantee the absolute security of your information. If we are required to notify you of a data security breach, the notice will be provided in electronic form.

8. Your Consent and Notification of Changes

By using any of our websites or submitting information to us online, you agree that we may collect and use this information as stated in this Privacy Policy at the time we collect the information. If we decide to change our Privacy Policy in any material way, for a reasonable time, we will post a concurrent notice to this Privacy Policy page on our website to alert you about the change in our privacy and information collection practices. In addition, if we make any material changes in our privacy practices that affect your personally identifiable information already stored in our database, we apply those changes to the personally identifiable information in our possession only as permitted by applicable law.

9. Opting Out

Visitors and customers can opt out of receiving specific communications from us and our partners, such as e-mail, by not providing personally identifiable information when our website requests information about you. In addition, you may unsubscribe or opt out of all future e-mails from us that do not relate to the products and services you have ordered by clicking the unsubscribe link on any email marketing communication you receive.

10. Further Information about Our Privacy Policy and Practices

This Privacy Policy applies to all visitors and customers of our website. We may delete any or all of your information at any time without notice for any reason or no reason unless otherwise required by law to retain it. You may have other privacy protections under state laws, and we will comply with applicable state laws when we disclose information about you. This Privacy Policy replaces any previous policy on this topic and any statements or disclosures to you about our information practices.

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